Marketing

Top Articles on Marketing

Here are some of the most important articles I’ve written about marketing: How to Compete Against Child Care Centers How to Compete Against Unregulated Caregivers Finder’s Fee: An Effective Marketing Tactic How to Raise Your Rates Tom Copeland Podcast: How… Read More ›

Using Celebrations to Promote Your Program

Party! Party! Party! That’s one way to describe what family child providers do. Practically every day is a party. You celebrate Father’s Day, Mother’s Day, Big Bird’s birthday, July 4th, children’s birthdays, and so on. Parties and celebrations can also… Read More ›

To Follow-up or Not?

A parent looking for child care calls you and it seems like she will be a good fit for your program. She ends the conversation saying that she will call you back. But the days pass and the parent doesn’t… Read More ›

Are You on “Google My Business”?

Parents with young children today use the Internet to purchase just about everything. That includes child care. If a parent “Googles” your name (business name or not), will they find you? If not, the first step you should take is… Read More ›