Record Keeping > Marketing

To Follow-up or Not?

A parent looking for child care calls you and it seems like she will be a good fit for your program. She ends the conversation saying that she will call you back. But the days pass and the parent doesn’t… Read More ›

Are You on “Google My Business”?

Parents with young children today use the Internet to purchase just about everything. That includes child care. If a parent “Googles” your name (business name or not), will they find you? If not, the first step you should take is… Read More ›

The Easiest Way to Raise Your Rates

Most family child care providers are reluctant to raise their rates. It can be a difficult topic to bring up in a conversation with parents. As a result, many providers don’t raise their rate for years! I’ve talked with providers… Read More ›