Some parents looking for child care are afraid to enroll their child with a family child care provider.
Because they don’t know what goes on in your home once they drop off their child. They don’t know if their child is going to learn and grow. Because you are alone at home with their child, they are nervous that you may not be the best caregiver for their unique child.
As a family child care provider you want to be able to tell prospective clients that their children will do well in your program.
One of the best ways you can do this is by showing how well the children succeed in life after they have left your program.
That’s the measure of your success.
Keep track of the children after they leave your program. Write letters and send birthday cards. Ask the children to write and send you pictures of themselves. You want to have pictures of them graduating from high school or college. You want pictures of their wedding, their new job, their growing family, and any other major life changes. Do this for as long as you are in business.
Post the pictures and letters on the wall or in your scrapbook/photo album. (Be sure to get their permission!) Here’s how you use the pictures and letters.
When a prospective parent visits your home, say, “My most important goal is to help your child to succeed once he or she leaves my program. I believe that this is the best measure of whether or not my program will be successful for your child. I have enough experience working with children to know that my program works. To prove my point, look at all the children who have graduated from my program [show them the pictures and letters]. They are all doing well and getting ahead with their lives. I’m sure your child will also do well if enrolled in my program.”
A display showing how children are doing after leaving your program can be a very powerful statement that what you are doing works.
(If one of these children is in jail, take down their picture!)
In addition, if one of your helpers is a former child from your program, post pictures of the helper as a child and point this out to prospective parents.
Lastly, sometimes a child will graduate from a child care program, have their own child years later and bring their child back to the family child care provider for care. You cannot get a better recommendation! Post pictures of the parent as a child along with their new child.
Tom Copeland – www.tomcopelandblog.com
Image credit: https://www.flickr.com/photos/awesomesa/
For more information about promoting your program, see my book Family Child Care Marketing Guide.