The second edition of my Family Child Care Marketing Guide is now available from Redleaf Press. It contains more than 25% new material on all aspects of how to promote your business.
The book also contains a new chapter, “Internet Marketing” covering Facebook, Craigslist, online classified ads, Google Places, family child care forums, websites, YouTube, and much more.
Whether you are just starting out or have an established business, this book provides the best marketing strategies for promoting your program and filling it to capacity – even during tough economic times.
The Family Child Care Marketing Guide contains information to help you:
* Identify and communicate the benefits of your program to prospective, current, and former clients
* Market your business using low-cost promotions, the Internet and social media
* Network with professional organizations and agencies
* Determine what rates you should charge
The first edition was published in 1999. The price remains the same at $17.95.
I have written the Family Child Care Business Curriculum: Marketing to help trainers teach this topic.