Parents looking for a child care program today want answers to these two questions:
“Why should I bring my child to your program?”
“What does your program offer that other programs do not?”
Your ability to answer these questions will make a big difference in whether a parent chooses to enroll their child in your program or not.
Because parents have a lot of child care programs to choose from, you will need to answer these questions by effectively communicating the benefits that your program offers parents and children.
To compete based on the quality of your program, you need to understand the difference between a benefit and a feature of your program. Parents will choose a child care program based on your program’s benefits, not is features.
What’s the difference between a feature and a benefit?
This is the beginning of my latest podcast, “How to Identify the Benefits of Your Program.”
In this podcast I explain the difference between features and benefits and I offer suggestions on how you can get help in identifying your benefits. Here’s a transcript of this podcast.
This is the ninth in a series of podcasts I am doing on the business side of child care.
Tom Copeland – www.tomcopelandblog.com
For more information about marketing, see my book Family Child Care Marketing Guide.