Using Facebook to Promote Your Child Care Program


Facebook is the world’s largest social networking website, with over 750 million active users. People use Facebook to communicate with friends and relatives, by sharing photos, recent activities, and news about themselves.

In your personal life you may visit Facebook every day, or you may think it is a waste of time. Regardless, you should consider the variety of ways you can use Facebook to market your business. It’s free.

A significant majority of family child care providers have their own personal Facebook page. Some have a separate Facebook page for their business and some have both.

Use of your personal Facebook page

You want to use your Facebook page as a tool to help spread the word about your business. Parents looking for child care who know your name may look to see if you have a Facebook page. Your current Facebook friends visit your page.

Therefore, identify yourself as a family child care provider in your “Profile.” Do the same in the Info section under the heading “About You.” Also list whatever openings you have now or will have in the future. Post your email address under “Contact Information.” Unfortunately, some providers who have Facebook pages don’t clearly identify themselves as such. As a result, this is a lost opportunity to promote your program.

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3 replies

  1. Thanks for this great post! Especially love the Privacy and Consent form part! Going to post the link everywhere! Thanks, Tom. I have been at a loss finding information about consent forms etc regarding pictures. Your sample is most useful to spread the word.

  2. I don’t think having the business on facebook is a good idea. it is a similar possiblity to the strangers watching you on craig’s list. Sorry. Do no harm carries an element of safety that is better for the kids than the business. Kaaren

  3. I have seen centers post photos of the children at play for parents to see during the day. Do you have to have the photos approved by the parent before posting anything? Is there any safe way to share daily photos with parents while they are at work?

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