Facebook is the world’s largest social networking website, with over 750 million active users. People use Facebook to communicate with friends and relatives, by sharing photos, recent activities, and news about themselves.
In your personal life you may visit Facebook every day, or you may think it is a waste of time. Regardless, you should consider the variety of ways you can use Facebook to market your business. It’s free.
A significant majority of family child care providers have their own personal Facebook page. Some have a separate Facebook page for their business and some have both.
Use of your personal Facebook page
You want to use your Facebook page as a tool to help spread the word about your business. Parents looking for child care who know your name may look to see if you have a Facebook page. Your current Facebook friends visit your page.
Therefore, identify yourself as a family child care provider in your “Profile.” Do the same in the Info section under the heading “About You.” Also list whatever openings you have now or will have in the future. Post your email address under “Contact Information.” Unfortunately, some providers who have Facebook pages don’t clearly identify themselves as such. As a result, this is a lost opportunity to promote your program.