Benefits and Features in Family Child Care

Benefits and Features in Family Child Care

Parents want to know, “Why should I enroll my child in your program?” In answering this question, family child care providers should talk about the “benefits” rather than the “features” of their program. Parents will make a decision to enroll their children into program based on “benefits,” not “features.”

Benefits:

Tell customers how the program will help them and their children

Features:

Merely describe what the program offers

Examples

Feature: Open 7:00 a.m. - 5:00 p.m.
Benefit: Convenient hours for a parent’s busy schedule

Feature: Substitute on call
Benefit: Parents need not worry about finding back up care

Feature: Large backyard
Benefit: Plenty of room for children to play

Feature: On the Food Program
Benefit: Serves nutritious meals

Feature: Licensed
Benefit: Meets all health and safety standards

Why should a parent enroll their child in your program?

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Tom Copeland -­‐ www.tomcopelandblog.com