How Can You Distribute Your Marketing Materials?

One of the cheapest ways for family child care providers to get the word out about their program is to distribute marketing materials in their community.

Obviously, you want to distribute them in locations where parents with young children will see them.

Here are some tips about how to promote your program:

• Have the postal service mail your business postcard to everyone in your area (www.usps.com).

• Pass out flyers or business cards to families attending youth sports games (ages two and up). Advertise in youth sports programs.

• Check to see if your county has an online message board and post an advertisement (with an incentive) there.

• Find out if there is a Moms of Multiples or Mothers of Twins club in your area. If so, advertise your program through these organizations. Parents of multiples often have trouble finding care, particularly infant care.

• Look in local classified ads for people selling baby items and send them a flyer.

• Look for birth announcements in your local newspaper. Use the White Pages to locate their address. Mail them a postcard.

• Tape your business card to children's books and donate them to doctor's offices, dentists, beauty salons, eye doctors, pediatrician offices, and veterinary clinics.

• Put your flyer on the windshield of cars parked at Toys"R"Us, Chuck E. Cheese, and so on. Look for cars that have car seats.

To purchase marketing materials cheaply, check out VistaPrint.

What ideas have you used that worked?

Tom Copeland - www.tomcopelandblog.com

Image credit: https://www.thebluediamondgallery.com/notepad01/m/marketing.html

For more marketing ideas, see my book Family Child Care Marketing Guide.