Using CCR&R To Promote Your Program

6a0133f3fc5805970b015433bf6c4a970c-250wiPerhaps the most important agency that can help you promote your family child care program is your local Child Care Resource & Referral Agency (CCR&R).

CCR&R agencies are non-profit organizations that help parents find child care, conduct training workshops for homes and centers and offer a variety of other community services for the child care field.

To find the CCR&R agency serving your area, go to: National Association of Child Care Resource and Referral Agencies.

Your CCR&R agency is not a placement service; it’s not their job to fill your empty spaces. However, these agencies are a tremendous marketing resource for your program. Here are some ideas:

* Make sure you are listed on their referral service as soon as your business begins.

* At least twice a year, contact your CCR&R agency to see if the information listed about your program is current: openings, hours of operation, ages of children you will serve, pets, etc.

* Many parents screen child care providers by their hours of operation. If you are open from 6 am to 5 pm, you will probably lose parents who need care until 6 pm. If you have some flexibility about working past 5 pm, list that you are open until 6 pm to avoid losing parents who need care after 5 pm.

* If you have a future vacancy, tell your CCR&R agency as soon as you know.

* Talk to a CCR&R referral counselor at least every six months and collect information by asking these questions:

– What type of child care is in the greatest demand in my neighborhood (part-time, infant, etc.)?

– What could I change in my referral file that would attract more parents?

– What is the average cost of care in my neighborhood (for the ages that I care for)?

– What other information can you give me about other child care program fee policies, vacations, holidays, late fees, registration fees, etc.?

– What methods of advertising have you heard from other caregivers that worked for them?

* Local media organizations sometimes ask CCR&R agencies for names of caregivers to interview for stories on child care. Volunteer to be someone that CCR&R can refer the media to.

In summary – stay in touch with your local CCR&R agency. They can give you a lot of information that can help your marketing efforts.

What type of help have you received from your CCR&R agency?

Image credit:

6a0133f3fc5805970b0176164e7402970c-75wiFor more information, see my book Family Child Care Marketing Guide.

Categories: Marketing, Starting Your Business

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2 replies

  1. Thanks, Tom! As an FCC provider, I did not use my local R&R to the full extent. Now that I work for the R&R system, I see how much my kids and I missed out by not taking full advantage. Just one of the many things I would do differently if I could do it all over again!

  2. This is a great resource for family home childcare providers.When i was a childcare provider i found it beneficial making appearances to the office as often as i could. This way the office staff became more familiar with the “Person” and not just my program. ;-)great networking opportunity business owners!

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